Work

Source Effects in Professional Services Advertising

Year: 2012

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1987.10504917

Authors: Alan J. Bush, William C. Moncrief, Valarie A. Ziethaml

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W347930753

FWCI: 3.648

Cites: 26

Cited by: 12

Related to: 10