Work

Non-Store Marketing: Fast Track or Slow?

Year: 1981

Type: article

Authors: John A. Quelch, Hirotaka Takeuchi

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W34801087

FWCI: 2.378

Cites:

Cited by: 36

Related to: 10