Work

The Functional Alibi

Year: 2016

Type: article

Source: Journal of the Association for Consumer Research

DOI: 10.1086/688218

Authors: Anat Keinan, Ran Kivetz, Oded Netzer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W35302794

FWCI: 9.713

Cites: 44

Cited by: 40

Related to: 10