Work

Value Creation: The Power of Brand Equity

Year: 2008

Type: book

Authors: William D. Neal, Ron Strauss

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W355146850

FWCI: 0.476

Cites:

Cited by: 16

Related to: 10