Work

Visuelle Reize in der Kommunikation

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8078-6_34

Authors: Franz-Rudolf Esch, Manuela Michel

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W356084995

FWCI: 1.619

Cites: 48

Cited by: 10

Related to: 10