Work

Measuring Advertising Effectiveness

Year: 2014

Type: book

Source: Psychology Press eBooks

DOI: 10.4324/9781315806099

Author: William D. Wells

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W357311417

FWCI: 6.517

Cites:

Cited by: 70

Related to: 10