Work

The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study

Year: 1989

Type: conference-paper

Source: Kent Academic Repository (University of Kent)

Authors: Veronica Wong, John Saunders, Peter Doyle

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W357546385

Cites:

Cited by: 20

Related to: 10