Work

Ad spending: growing market share.

Year: 1990

Type: article

Source: PubMed

Author: J C Schroer

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W35818526

FWCI: 3.199

Cites:

Cited by: 34

Related to: 10