Year: 2014
Type: article
Study design: Observational Study
Abstract: – Building on extant literature, this paper first provides an overview of the marketing literature on materialism, material values, and attachment to objects. Then, the constructs are interrelated and empirical analyses are made. Using a student sample, respondents ’ material values are measured, as well as their attachment to varied items. Multiple methods are used, such that first summated materialism scale values are related to summated attachment scale items. Then, materialism is used as a single construct to explain the construct of attachment. Finally, Richins and Dawson’s (1992) three factors of materialism– centrality, happiness, and success—are used to explain attachment. The unique comparisons of measurement models that link the constructs of material values and attachment in this paper provide insight and basis for future research.
Author: Rebecca Dingus
Institution: Kent State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W361832836