Work

Brands - Dead or Alive?

Year: 1999

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539904100107

Author: Terry Hanby

Institution: University of Cambridge

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W370315121

FWCI: 2.77

Cites: 38

Cited by: 67

Related to: 10