Work

Data Mining and Market Intelligence for Optimal Marketing Returns

Year: 2008

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780080878096

Authors: Susan Chiu, Domingo Tavella

Institution: Elsevier BV (Netherlands)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W372099372

FWCI: 5.235

Cites: 18

Cited by: 42

Related to: 10