Work

Grundzüge des Marketing

Year: 1984

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-642-95818-2

Author: Dieter Ahlert

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W372106838

FWCI:

Cites:

Cited by: 9

Related to: 10