Work

How brands become icons: the principles of cultural branding

Year: 2005

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.42-5359

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W372580650

Cites:

Cited by: 1,287

Related to: 10