Work

Divide and prosper : effects of partitioned prices on consumers' price recall and demand

Year: 1998

Type: book

Source: Marketing Science Institute eBooks

Authors: Vicki G. Morwitz, Eric Greenleaf, Eric J. Jonson

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W373744914

FWCI:

Cites: 26

Cited by:

Related to: 10