Work

Identitätsorientierte Markenführung bei Dienstleistungen

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_11

Author: Michael Schleusener

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W37422108

FWCI: 9.611

Cites: 42

Cited by: 11

Related to: 10