Work

Commercial Adoption of Advances in the Analysis of Scanner Data

Year: 2001

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781483328607.n11

Authors: Randolph E. Bucklin, Sunil Gupta

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W374896741

FWCI: 8.746

Cites:

Cited by: 15

Related to: 10