Work

The proceedings of the 2002 conference of the American Academy of Advertising

Year: 2002

Type: book

Source: American Academy of Advertising eBooks

Author: Avery M. Abernethy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W379201443

FWCI: 3.799

Cites:

Cited by: 49

Related to: 10