Work

The Impact of Human Brand Image Appeal on Visual Attention and Purchase Intentions at an E-commerce Website

Year: 2012

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-642-28493-9_1

Authors: Young Wook Seo, Seong Wook Chae, Kun Chang Lee

Institutions: National IT industry Promotion Agency, National Information Society Agency, Sungkyunkwan University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W38268440

FWCI: 4.305

Cites: 13

Cited by: 21

Related to: 10