Work

Marketing Management: Foundations and Practices

Year: 1983

Type: book

Authors: William Lazer, James Culley

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W386949865

FWCI: 6.536

Cites:

Cited by: 16

Related to: 10