Work

Optimal Control Problems in Advertising

Year: 1974

Type: book-chapter

Source: Lecture notes in economics and mathematical systems

DOI: 10.1007/978-3-642-48290-8_14

Author: Suresh P. Sethi

Institution: University of Toronto

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W38802159

FWCI: 56.5

Cites: 25

Cited by: 9

Related to: 10