Work

The Concept of the Marketing Mix

Year: 1964

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1964.12519724

Author: Neil H. Borden

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W39043517

FWCI:

Cites: 3

Cited by: 961

Related to: 10