Work

Pricing process as a capability : a case study

Year: 2001

Type: book

Source: Marketing Science Institute eBooks

Authors: Shantanu Dutta, Mark Zbaracki, Mark Bergen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W391065126

FWCI: 1.353

Cites: 20

Cited by: 12

Related to: 10