Work

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

Year: 2005

Type: article

Author: Anthony W. Ulwick

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W392079309

FWCI: 18.76

Cites:

Cited by: 169

Related to: 20