Work

Authentic™: The Politics of Ambivalence in a Brand Culture

Year: 2012

Type: book

Source: London School of Economics and Political Science Research Online (London School of Economics and Political Science)

DOI: 10.18574/9780814739372

Author: Sarah Banet‐Weiser

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W394960016

FWCI: 40.51

Cites:

Cited by: 697

Related to: 10