Work

The role of emotional branding in building brand personality from a consumer perspective

Year: 2014

Type: article

Author: Sonja Airikka

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W39857783

FWCI:

Cites: 39

Cited by: 11

Related to: 10