Work

Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

Year: 1987

Type: book

Source: Marketing Science Institute eBooks

Author: Nicolas Papadopoulos

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W402508385

FWCI: 3.856

Cites:

Cited by: 73

Related to: 10