Work

Das Multikanalphänomen — viele Wege führen zum Kunden

Year: 2003

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-90467-6_1

Authors: Dieter Ahlert, Josef Hesse

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W40384985

FWCI: 2.236

Cites: 7

Cited by: 13

Related to: 10