Work

Determining the Optimal Price Point: Using Van Westendorp’s Price Sensitivity Meter

Year: 2014

Type: book-chapter

Study design: Observational Study

Source: Springer proceedings in business and economics

DOI: 10.1007/978-81-322-1979-8_20

Author: Sakhhi Chhabra

Institution: Management Development Institute

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W40583489

FWCI:

Cites: 23

Cited by: 15

Related to: 10