Work

Ansätze des Kundenwertmanagements

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-87030-8_2

Authors: Bernd W. Wirtz, Oliver Schilke

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W40740831

FWCI: 8.949

Cites: 61

Cited by: 13

Related to: 10