Work

Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising

Year: 2005

Type: book

Author: Joseph Jaffe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W411181454

FWCI: 3.656

Cites:

Cited by: 48

Related to: 10