Work

Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media

Year: 2006

Type: article

Source: International Journal of Market Research

DOI: 10.1177/147078530604800106

Authors: Fred Bronner, Peter Neijens

Institution: University of Amsterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W41732376

FWCI: 10.57

Cites: 13

Cited by: 102

Related to: 10