Work

Advertising Principles : Choice, Challenge, Change

Year: 1998

Type: book

Authors: Bruce G. Vanden Bergh, Helen Katz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W417456979

FWCI: 2.362

Cites:

Cited by: 24

Related to: 10