Work

Social context and advertising effectiveness: a dynamic study

Year: 2015

Type: article

Study design: Observational Study

Source: International Journal of Advertising

DOI: 10.1080/02650487.2015.1022975

Author: José-Domingo Mora

Institution: University of Massachusetts Dartmouth

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W418918090

FWCI: 3.314

Cites: 38

Cited by: 15

Related to: 10