Work

Marketing Metrics: 50+ Metrics Every Executive Should Master

Year: 2006

Type: article

Authors: Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W419257243

FWCI: 21.06

Cites:

Cited by: 206

Related to: 10