Work

Environmental Marketing: Bridging the Divide between the Consumption Culture and Environmentalism

Year: 1995

Type: article

Authors: Robert Mackoy, Roger J. Calantone, Cornelia Dröge

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W419315399

FWCI: 1.055

Cites:

Cited by: 21

Related to: 10