Work

The fake news effect: what does it mean for consumer behavioral intentions towards brands?

Year: 2021

Type: article

Source: Journal of Information Communication and Ethics in Society

DOI: 10.1108/jices-05-2021-0044

Authors: Aruba Sharif, Tahir Mumtaz Awan, Osman Sadiq Paracha

Institution: COMSATS University Islamabad

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200301781

FWCI: 4.136

Cites: 44

Cited by: 26

Related to: 10