Work

A solution to the problem of brand definition

Year: 2021

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-09-2020-0700

Authors: Mark Avis, Isaac Levi Henderson

Institution: Massey University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200322665

FWCI: 2.528

Cites: 89

Cited by: 23

Related to: 10