Work

Voice of the stars - exploring the outcomes of online celebrity activism

Year: 2021

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2021.2006275

Authors: Kokil Jain, Isha Sharma, Abhishek Behl

Institutions: Fortune Institute of International Business, York University, O. P. Jindal Global University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200327917

FWCI: 2.068

Cites: 96

Cited by: 20

Related to: 10