Work

Consumer sophistication as an enhancer of innovation in the food industry: measurement development and validation

Year: 2021

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-06-2021-0686

Authors: Dongmin Lee, Junghoon Moon, Jaeseok Jeong

Institutions: Gangneung–Wonju National University, Seoul National University, Kyung Hee University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W4200329642

FWCI: 0.459

Cites: 60

Cited by: 5

Related to: 10