Work

The mediating role of Brand Engagement in the Self-Concept (BESC) in explaining consumer response: a meta-analytic review

Year: 2021

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2021.2004379

Authors: Valter Afonso Vieira, Richie L. Liu, Victor Galindo de Mello

Institutions: Universidade Estadual de Maringá, Xavier University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

OpenAlex ID: W4200501797

FWCI: 3.217

Cites: 95

Cited by: 29

Related to: 10