Work

The value of making producers personal

Year: 2021

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2021.10.004

Authors: Christoph Fuchs, Ulrike Kaiser, Martin Schreier, Stijn M.J. van Osselaer

Institutions: University of Vienna, Vienna University of Economics and Business, Cornell University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200524044

FWCI: 2.298

Cites: 22

Cited by: 19

Related to: 10