Work

Global vs local: analysis of the consumer-brand relationships in India

Year: 2021

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-08-2020-0306

Authors: Aniket Sengupta, Scarlett Wesley, RayeCarol Cavender, Min Young Lee

Institutions: NEOMA Business School, University of Kentucky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200577136

FWCI: 1.611

Cites: 51

Cited by: 10

Related to: 10