Work

Marketing

Year: 2021

Type: book-chapter

Source: CRC Press eBooks

DOI: 10.1201/9781003222903-13

Authors: Martin Baumers, John Dominy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4200596701

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Related to: 10