Work

Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research

Year: 2021

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2021.11.071

Authors: Minas N. Kastanakis, Solon Magrizos, Katerina Kampouri

Institutions: ESCP Business School, University of Birmingham, University of Macedonia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: green

OpenAlex ID: W4200606780

FWCI: 2.528

Cites: 121

Cited by: 28

Related to: 10