Work

Interne Markenführung zum Aufbau von Mitarbeiter-Marken-Beziehungen

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8745-7_22

Authors: Franz-Rudolf Esch, Kerstin Hartmann, Dominika Gawlowski

Institution: Justus-Liebig-Universität Gießen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W42015274

FWCI: 1.774

Cites: 44

Cited by: 8

Related to: 10