Work

The Effect of Overspending on Tariff Choices and Customer Churn: Evidence From Mobile Plan Choices

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2022.102914

Author: Haofeng Jin

Institution: Zhejiang University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4205275083

FWCI: 1.838

Cites: 42

Cited by: 9

Related to: 10