Work

Between Wellness and Elegance: Yoga Consumption in China

Year: 2022

Type: article

Source: Journal of Consumer Culture

DOI: 10.1177/14695405211062063

Author: Li Jingwei

Institution: Sichuan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4205691633

FWCI: 0.84

Cites: 49

Cited by: 11

Related to: 10