Effects of institutions on the eco-brand orientation of millennial consumers: a social cognitive perspective
Year: 2022
Type: article
Study design: Observational Study
Source: Journal of Consumer Marketing
Authors: Hernan ‘Banjo' Roxas, Rodilina Marte
Institutions: Deakin University, Ateneo de Davao University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4206396159