Work

Consumer Culture Reborn

Year: 2003

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203359655

Author: Martyn J. Lee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4206495019

FWCI: 6.96

Cites:

Cited by: 99

Related to: 10