Work

Conceptualizing masstige buying behavior: A mixed-method approach

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2022.01.023

Authors: Sonal Purohit, Karan Nilesh Radia

Institutions: Chandigarh University, Nirma University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4206557161

FWCI: 10.19

Cites: 104

Cited by: 69

Related to: 10